The Bill & Melinda Gates Foundation is one of the leading philanthropic funders of media, working closely with journalists around the world to produce content about global health, development, gender equality and the eradication of poverty. The client for this Capstone project is the Global Media Partnerships team which is the media grantmaking team within the Program Advocacy and Communications function of the Bill & Melinda Gates Foundation. The Partnership’s team is in charge of designing, developing, maintaining, executing and evaluating long-term relationships with media and journalism organizations to help inform and engage global audiences on global health and development matters.

The relationship between journalists and the civil society sector (groups or organizations working in the interest of the citizens but operating outside of the governmental and for-profit sectors) has always been complex and nuanced. Their roles often overlap. While there is a long history of antagonism between the two, there is an equally long history of collaboration that has often resulted in high impact. The purpose of this project is to research what the relationship between media and civil society organizations is, to produce a sort of "best practices" guide to this collaborative effort in order to maximize impact, respecting a shared covenant. This study will seek to understand cases where the relationships between advocacy (or civil society advocates) and journalism have coincided, and the groups have succeeded in working together.