Jeffrey Potent develops and teaches graduate courses in corporate sustainable development, systems theory, natural capital valuation, and sustainable agriculture at the Columbia University School of International and Public Affairs and the Columbia University Earth Institute. Mr. Potent hosts an annual forum on sustainable agriculture and is an active contributor to the Columbia University Seminar Series on Sustainable Finance. He also consults and speaks publicly on corporate and agricultural sustainability and water quality.

Mr. Potent formerly led corporate partnerships for the US Environmental Protection Agency (EPA), Office of Water in Washington DC, advancing sustainable and market-based approaches to environmental protection. Before this position, he served as EPA/US Department of Agriculture (USDA) liaison, facilitating collaboration among land grant universities, EPA, USDA, industry associations and other governmental agencies and academic institutions. He established a regional component of the USDA National Integrated Water Quality Program, serving as regional coordinator and member of the program's national leadership team. Earlier in his career, Mr. Potent led an energy and environmental engineering consulting practice, managed pollution prevention programs for a large environmental agency, and planned satellite and cable infrastructure for a global telecommunications corporation.