Journalists in many countries are experimenting with how to build trust and engage with audiences, and our report examines their efforts. In our study, Bridging the Gap: Rebuilding Citizen Trust in the Media, commissioned by the Open Society Foundation’s Program on Independent Journalism, we profile organizations that are working to build bridges with their readers, viewers and listeners and deliver relevant news to local audiences.
We surveyed 17 organizations and conducted interviews with representatives of 15 organizations, one of which chose to remain anonymous. Among others we spoke to Chequeado in Argentina, GroundUp in South Africa, Raseef 22 in the Middle East, 263 Chat in Zimbabwe, Krautreporter and Correct!v in Germany, as well as Bristol Cable in the UK. The report also includes an annotated bibliography of academic studies on media trust and media literacy and a list of ongoing initiatives as well as sidebars on past efforts to boost media credibility.