Jeffrey Potent develops and teaches courses in corporate sustainable development, systems theory, ecosystem services, and sustainable agriculture. He also consults and speaks publicly on corporate and agricultural sustainability and water quality. Mr. Potent formerly led corporate partnerships for the US Environmental Protection Agency (EPA), Office of Water in Washington DC, advancing sustainable and market-based approaches to environmental protection. Earlier in his career, he served as EPA/US Department of Agriculture (USDA) liaison, facilitating collaboration among Land Grant Universities, EPA, USDA, and other agencies and academic institutions. In 2001 he established the regional component of the USDA National Integrated Water Quality Program, serving as regional coordinator and member of the program's national leadership team. Before that, he led an energy and environmental engineering consulting practice, managed pollution prevention programs for a large environmental agency, and planned satellite and cable infrastructure for a global telecommunications corporation.